Irish lamb is considered a gastronomic delight and for most of the year Irish lamb is free range with the freedom to roam the countryside while grazing on Irelands lush pastures. It's unique flavour and tenderness give Irish lamb its unrivalled reputation worldwide. Coupled with this, Irelands lamb industry is one of the most modern in Europe with an exceptional traceability system where each animal is individually identified.

Irish beef is renowned worldwide for its exceptional quality. Almost 90% of their diet is grass – by far the highest percentage for any cattle in Europe. Grass-fed beef has a more even distribution of fat – it's marbling – which makes eating it a more enjoyable experience. Ireland is the biggest exporter of beef in Europe, 5th largest worldwide making the industry one the most sophisticated and advanced in the world.